Disseminating ideas and the Memetic perspective

I think people heavily underestimate the power of ideas. Their intangible, immeasurable nature forces them to take a back seat to the more physical, material things that attract our attention. We look out at a reality which seems so ordinary, so standard, like everyone should see it this way, when in fact the truth is that our reality is really more of a perspective moulded by a collection and collaboration of interlinking ideas which have infected our minds and spread due to their virality.